Summary of the reasons for the failure of children's playground
1. The site selection is arbitrary. The selection of amusement park venues should not be careless, as it directly affects the problem of later passenger flow. The site selection should fully consider the local consumption level, pedestrian flow, whether transportation is convenient, and whether it is a commercial area. The selection of places should mainly focus on shopping malls, communities, and study areas, and should not be arbitrarily chosen. By conducting visits, voting, and other methods to examine people's demand for children's playgrounds, and combining relevant market research data to create one's own core advantages.
2. Following the trend to introduce amusement equipment. There is an effect in the market called industrial agglomeration effect, also known as oversupply. The same amusement park will only disperse passenger flow, causing consumers to experience aesthetic fatigue. So children's playground projects need to investigate the market situation well, combine their own needs, follow the trend of the times, and develop themed parks with unique styles in order to stand out in the flourishing children's playground industry.
3. The promotional effect is unsatisfactory. Propaganda is a marketing strategy aimed at creating a brand effect, gaining popularity, and ultimately increasing consumption. When the children's playground has not yet been established, it is necessary to start promoting it. In the opening and subsequent daily operations, it is necessary to have sufficient publicity effect, build the influence of one's own brand, improve visibility and credibility, so as to make the park's customer base and financial resources abundant.