Facing the "Summer Season", Indoor Children's Park Management Strategy

Facing the "Summer Season", Indoor Children's Park Management Strategy

Summer vacation is not only a carnival season for children, but also a golden marketing period that every children's park operator should seize. What are the issues that children's parks need to pay attention to during the upcoming peak operating season?


1、 Carry out publicity and promotion work well
Although the target customer traffic is high during the summer vacation, in the era of "traffic is king, popularity is paramount", in order to increase the popularity of children's parks, it is necessary to promote and publicize them externally. No matter how excellent the park is, it is difficult for the outside world to achieve greater breakthroughs in customer traffic without knowing it. Children's playground can be promoted through various online and offline methods, and various activities, competitions, and other channels can attract customer attention.



2、 Strengthen equipment inspection and maintenance
With the arrival of the peak season for children's parks and the increase in passenger flow, the frequency of equipment usage will greatly increase, and the speed of wear and tear will accelerate. It is even more necessary to ensure that children's parks operate in a safe environment. Therefore, during the summer vacation, it is necessary to strengthen the inspection and maintenance of equipment, replace damaged amusement equipment in a timely manner, ensure the firmness and solidity of amusement equipment, and ensure that children can play safely and happily. If the equipment is damaged, it must be repaired and replaced in a timely manner. The damaged equipment should stop running and warning signs and guardrails should be set up to prevent accidents when children are playing.



3、 Proper recruitment and training of personnel
During the peak season of the children's playground, the foot traffic is much higher than usual, and with the corresponding increase in cleaning work, safety protection work, and summer themed activities, relying solely on existing staff may not be able to keep up. Therefore, it is necessary to arrange part-time personnel appropriately, which can effectively improve the quality of store service and alleviate the pressure of having a large number of customers, so as not to be flustered. Due to the high turnover of part-time workers, for children's parks, it is advisable to arrange for them to quickly get started with some tasks as much as possible. Of course, the early training work should also be done well, correcting the service attitude of employees and improving their professional quality.



4、 Pay attention to service quality
During summer vacation, customer flow is relatively high. Don't be impatient at work, maintain patience and enthusiasm! When there are many customers, there are also many new customers, which is a good time to demonstrate our enthusiastic service. Provide smiling service, provide reasonable guidance to children and parents entering the park, have a sweet mouth and move quickly, fully demonstrate the professionalism of the staff, leave a good impression, and promote repeat consumption.
5、 Keep up with hygiene and cleanliness
During summer vacation, the hot weather makes it easier for children to sweat, and with an increase in children playing, it can easily lead to more dirty and messy playground equipment and venues than usual. Therefore, it is necessary to strengthen the frequency of hygiene cleaning, establish hygiene inspection forms, and increase the frequency of comprehensive cleaning; Clean sanitary utensils in a timely manner to avoid odors; Timely clean up the garbage in the venue and clean up the stains anytime and anywhere. Providing a clean and hygienic playground environment for children is essential to leave a good impression on parents and win the favor of customers.



6、 Take measures to prevent heatstroke
In the scorching summer, a just right room temperature not only effectively prevents children from heatstroke, but also an important means of attracting customers. The staff should turn on the air conditioning and other refrigeration equipment in advance before the official opening of the business, so that the indoor temperature can reach a relatively suitable temperature. Staff should pay more attention to indoor temperature. When the temperature is too low, the temperature should be slightly raised to avoid causing children to catch a cold. Staff should regularly check whether the refrigeration equipment is operating properly to avoid affecting normal business operations. In addition, during this period, the weather is hot and it is easy to have dry mouth and tongue. Adequate drinking water should be prepared, and the water level in the water dispenser should be monitored and replaced in a timely manner!