At a certain stage of the development of children's parks, due to intensified market competition and saturation of market development, it will lead to bottlenecks in the development of children's parks, and the benefits cannot be improved or gradually decline. At this time, finding a breakthrough point is the first problem that needs to be solved. How to break through the so-called bottleneck period?
For severe homogenization
Positioning and segmentation of consumer groups: Provide suitable amusement equipment for children of different age groups, which should be arranged in an orderly manner while also taking into account the play of children of different age groups. When placing children's play facilities, attention should be paid to the principle of complementarity between play facilities. For example, puzzle play facilities should be placed together with sports play facilities, and play projects should use a combination of motion and stillness to meet the personalized needs of different children.
Innovation in marketing strategy: One key to avoiding homogenization in running a children's playground is to create unique features. From decoration, operation to service, it is best to achieve innovation and uniqueness, as personalization and differentiation are the driving forces that attract customers to visit more.
Thoughtful and differentiated services: Children's playgrounds are a service industry. Only by improving service quality and achieving considerate and differentiated services can we attract children and parents to play again. We can learn from the service philosophy of the catering brand Haidilao, as children's entertainment also belongs to a service-oriented business model. Providing high-quality services is one of the means to impress customers and form a competitive advantage.
Local upgrade and construction
For larger children's parks, the overall transformation is quite difficult. It may be worth considering local project adjustments or upgrades to inject fresh blood into the park and help it revitalize. The most popular elements at present are parent-child interaction, which can be regarded as the roots and tendons of the amusement park. A variety of interactive projects are dazzling, from interactive sand pools, interactive ball pools, to interactive trampolines, interactive climbing, choose one or a few of the most suitable amusement parks for you.
Update of individual equipment
With the continuous development and updates of children's playgrounds, the amusement equipment on the market is also constantly being updated, such as projectors, 7D cinemas, interactive slides, etc. Park operators should always pay attention to market trends and choose one or several most suitable amusement equipment based on their own park situation. Keep the amusement park fresh at all times, increase customer loyalty and consumption stickiness.
Everyone's amusement park is more or less facing their own difficult and complicated problems, and to solve them, it is necessary to prescribe the right medicine.
For severe homogenization
Positioning and segmentation of consumer groups: Provide suitable amusement equipment for children of different age groups, which should be arranged in an orderly manner while also taking into account the play of children of different age groups. When placing children's play facilities, attention should be paid to the principle of complementarity between play facilities. For example, puzzle play facilities should be placed together with sports play facilities, and play projects should use a combination of motion and stillness to meet the personalized needs of different children.
Innovation in marketing strategy: One key to avoiding homogenization in running a children's playground is to create unique features. From decoration, operation to service, it is best to achieve innovation and uniqueness, as personalization and differentiation are the driving forces that attract customers to visit more.
Thoughtful and differentiated services: Children's playgrounds are a service industry. Only by improving service quality and achieving considerate and differentiated services can we attract children and parents to play again. We can learn from the service philosophy of the catering brand Haidilao, as children's entertainment also belongs to a service-oriented business model. Providing high-quality services is one of the means to impress customers and form a competitive advantage.
Local upgrade and construction
For larger children's parks, the overall transformation is quite difficult. It may be worth considering local project adjustments or upgrades to inject fresh blood into the park and help it revitalize. The most popular elements at present are parent-child interaction, which can be regarded as the roots and tendons of the amusement park. A variety of interactive projects are dazzling, from interactive sand pools, interactive ball pools, to interactive trampolines, interactive climbing, choose one or a few of the most suitable amusement parks for you.
Update of individual equipment
With the continuous development and updates of children's playgrounds, the amusement equipment on the market is also constantly being updated, such as projectors, 7D cinemas, interactive slides, etc. Park operators should always pay attention to market trends and choose one or several most suitable amusement equipment based on their own park situation. Keep the amusement park fresh at all times, increase customer loyalty and consumption stickiness.
Everyone's amusement park is more or less facing their own difficult and complicated problems, and to solve them, it is necessary to prescribe the right medicine.
