Based on the current huge children's market, children's playgrounds have also ushered in a blue ocean period of development, and many investors have seized this opportunity to prepare for a big fight. But before opening the children's playground, we always emphasized the importance of conducting preliminary inspections. So, what exactly should we examine?
Examine investment projects
The main purpose of the children's playground inspection is to understand the development prospects of the project, the threshold for entrepreneurship, and other conditions.
With the continuous improvement of China's economic level, especially after the opening of the three child policy, the "children's economy" has significantly heated up, and the popularity of the children's consumption market has reached an unprecedented high.
In the future, the "three child" policy and some supporting measures for childbirth will support the rebound of China's birth rate, which will also provide a very stable and considerable market demand foundation for the development of the children's playground industry.
With the increasing proportion of children's consumption in household expenses, economic development, and enhanced consumption capacity, children's parks are indeed a good entrepreneurial project at present.
Moreover, the investment threshold for children's playgrounds is relatively low, and investment is flexible, ranging from hundreds to thousands of square meters, with costs ranging from tens of thousands to millions. Entrepreneurs can choose a suitable scale based on their own situation.
Explore the local market
The local market environment largely determines the efficiency of the store in the later stage.
1. Understand the level of prosperity in the location of the store, check if the surrounding transportation is convenient, if the public security is safe, and if the hygiene is clean.
2. Understand the rental situation of surrounding stores, and facilitate the negotiation of rental contracts with the lessor in the future.
3. Conduct a survey on children's businesses such as mother and baby shops, children's catering, kindergartens, and preschool education and training institutions near the venue to understand the relevant situation.
4. Evaluate the coverage of maternal and child stores, community stores, and children around the venue.
5. Analyze the business operations and advantages of other competitors in the surrounding area.
6. Investigate the number of eligible children in the vicinity, family composition, parental salary levels, household consumption levels, etc., and determine how many potential customer groups our children's playground can cover.
After the on-site investigation is completed, we can understand the market demand and also know the focus of the next direction, in order to effectively enhance the competitiveness of our amusement park and adapt to the development trend of the market.
Consumer level survey
The local consumption level will affect profit margins. The consumption level can be investigated from various aspects such as housing, transportation and communication, clothing, family, entertainment, education, medical care, etc. For the survey of customer consumption levels in children's parks, it is also necessary to consider the proportion of nearby children in the total population. The more children there are, the larger the potential consumer group of children's parks.
Inspect equipment manufacturers
Since the decision to open a children's playground requires long-term cooperation, it is necessary to find a legitimate, qualified, and powerful manufacturer. There are differences in quality and after-sales service among different manufacturers, so prices also vary. Therefore, it is recommended to spend more time understanding. When choosing a manufacturer of children's playground equipment, it is important to consider whether it is professional and reliable? Is the quality of the equipment guaranteed? Take a look at the manufacturer's business situation, site size, support, after-sales service, etc. It is best to visit the manufacturer on-site for inspection.
Examine investment projects
The main purpose of the children's playground inspection is to understand the development prospects of the project, the threshold for entrepreneurship, and other conditions.
With the continuous improvement of China's economic level, especially after the opening of the three child policy, the "children's economy" has significantly heated up, and the popularity of the children's consumption market has reached an unprecedented high.
In the future, the "three child" policy and some supporting measures for childbirth will support the rebound of China's birth rate, which will also provide a very stable and considerable market demand foundation for the development of the children's playground industry.
With the increasing proportion of children's consumption in household expenses, economic development, and enhanced consumption capacity, children's parks are indeed a good entrepreneurial project at present.
Moreover, the investment threshold for children's playgrounds is relatively low, and investment is flexible, ranging from hundreds to thousands of square meters, with costs ranging from tens of thousands to millions. Entrepreneurs can choose a suitable scale based on their own situation.
Explore the local market
The local market environment largely determines the efficiency of the store in the later stage.
1. Understand the level of prosperity in the location of the store, check if the surrounding transportation is convenient, if the public security is safe, and if the hygiene is clean.
2. Understand the rental situation of surrounding stores, and facilitate the negotiation of rental contracts with the lessor in the future.
3. Conduct a survey on children's businesses such as mother and baby shops, children's catering, kindergartens, and preschool education and training institutions near the venue to understand the relevant situation.
4. Evaluate the coverage of maternal and child stores, community stores, and children around the venue.
5. Analyze the business operations and advantages of other competitors in the surrounding area.
6. Investigate the number of eligible children in the vicinity, family composition, parental salary levels, household consumption levels, etc., and determine how many potential customer groups our children's playground can cover.
After the on-site investigation is completed, we can understand the market demand and also know the focus of the next direction, in order to effectively enhance the competitiveness of our amusement park and adapt to the development trend of the market.
Consumer level survey
The local consumption level will affect profit margins. The consumption level can be investigated from various aspects such as housing, transportation and communication, clothing, family, entertainment, education, medical care, etc. For the survey of customer consumption levels in children's parks, it is also necessary to consider the proportion of nearby children in the total population. The more children there are, the larger the potential consumer group of children's parks.
Inspect equipment manufacturers
Since the decision to open a children's playground requires long-term cooperation, it is necessary to find a legitimate, qualified, and powerful manufacturer. There are differences in quality and after-sales service among different manufacturers, so prices also vary. Therefore, it is recommended to spend more time understanding. When choosing a manufacturer of children's playground equipment, it is important to consider whether it is professional and reliable? Is the quality of the equipment guaranteed? Take a look at the manufacturer's business situation, site size, support, after-sales service, etc. It is best to visit the manufacturer on-site for inspection.
