In recent years, indoor children's parks have become a popular market. Indoor children's parks integrate parenting education and safety entertainment, creating a healthy and positive attitude, and have strong entertainment value. Children's parks are deeply loved by children and parents, and their profit potential is enormous. Many investors plan to open children's parks. But many investors do not have experience in operating and managing children's parks. Today, I will share with you how to retain customers!
1、 Promotion needs to be precise
After determining the target audience for promotion, targeted promotion can be carried out before holiday promotions. If you want to attract more new customers, you can choose the most distinctive projects in the park for discounts, fun competitions or activities, etc., so that new customers can try and forget, and eventually transform into old customers; If the park operator is maintaining old customers, they can select special offers that are only open to members and inform them through SMS to demonstrate the park's importance to old customers.
2、 First impression
In interpersonal communication, emphasizing "first impression" is equally important for customers in children's parks. When customers first play in the children's playground, they will unconsciously rate the children's playground in their minds. If it cannot reach the stage where good results will be directly eliminated, secondary consumption is basically not considered. That's also why it's difficult to keep repeat customers. So how to reach or even exceed the score line in the minds of customers?
3、 Decoration eye-catching
In terms of spatial layout and color decoration, it is best to choose a bright, relaxed, and enjoyable direction for children's amusement park. It is not harmful to use multiple contrasting colors to distinguish different functions of the space. Designing a colorful playground for children can not only attract their innocent and lively curiosity, but also exude expectations and vitality in the colorful colors.
4、 Establishing good relationships with parents
To establish a good relationship, it is important to care for all the children who come to play in the children's playground, and it is not an exaggeration to treat it as one's own. In addition, you can also communicate more parenting knowledge with parents, and I believe there will be topics to discuss between you. Children's park staff should understand how to seize the playful nature of children, provide appropriate guidance, fully leverage the advantages of the project, let children play with interest, create beautiful memories for them, and thus obtain opportunities for them to visit again.
5、 Adults are free, with higher profits
Indoor children's parks are not only for children's businesses, but also for parents. If this is not fully understood, the park's business will not have much growth. For example, charging children by the hour and providing a place for adults to rest, allowing both adults and children to enjoy high-quality services in the amusement park.
6、 Create an in store atmosphere
The atmosphere is particularly important for indoor children's playgrounds. Children like to gather in lively places, and if the indoor children's playground is sparsely populated, children will not be interested. When there are fewer visitors to the amusement park, it is possible to invite children from family and friends to play, which can attract more people to play and make the indoor children's amusement park more lively!
1、 Promotion needs to be preciseAfter determining the target audience for promotion, targeted promotion can be carried out before holiday promotions. If you want to attract more new customers, you can choose the most distinctive projects in the park for discounts, fun competitions or activities, etc., so that new customers can try and forget, and eventually transform into old customers; If the park operator is maintaining old customers, they can select special offers that are only open to members and inform them through SMS to demonstrate the park's importance to old customers.
2、 First impression
In interpersonal communication, emphasizing "first impression" is equally important for customers in children's parks. When customers first play in the children's playground, they will unconsciously rate the children's playground in their minds. If it cannot reach the stage where good results will be directly eliminated, secondary consumption is basically not considered. That's also why it's difficult to keep repeat customers. So how to reach or even exceed the score line in the minds of customers?
3、 Decoration eye-catching
In terms of spatial layout and color decoration, it is best to choose a bright, relaxed, and enjoyable direction for children's amusement park. It is not harmful to use multiple contrasting colors to distinguish different functions of the space. Designing a colorful playground for children can not only attract their innocent and lively curiosity, but also exude expectations and vitality in the colorful colors.
4、 Establishing good relationships with parents
To establish a good relationship, it is important to care for all the children who come to play in the children's playground, and it is not an exaggeration to treat it as one's own. In addition, you can also communicate more parenting knowledge with parents, and I believe there will be topics to discuss between you. Children's park staff should understand how to seize the playful nature of children, provide appropriate guidance, fully leverage the advantages of the project, let children play with interest, create beautiful memories for them, and thus obtain opportunities for them to visit again.
5、 Adults are free, with higher profits
Indoor children's parks are not only for children's businesses, but also for parents. If this is not fully understood, the park's business will not have much growth. For example, charging children by the hour and providing a place for adults to rest, allowing both adults and children to enjoy high-quality services in the amusement park.
6、 Create an in store atmosphere
The atmosphere is particularly important for indoor children's playgrounds. Children like to gather in lively places, and if the indoor children's playground is sparsely populated, children will not be interested. When there are fewer visitors to the amusement park, it is possible to invite children from family and friends to play, which can attract more people to play and make the indoor children's amusement park more lively!
