With the development of society, children's playgrounds in third - and fourth tier cities are becoming increasingly popular. Especially now, it is a consumer boom, and almost every city has children's parks, which is also why many entrepreneurs invest in children's parks. So, is it good to open a children's park in third - and fourth tier cities? Do you make money?
1. Customer source
Firstly, one can choose to open a children's playground in a third or fourth tier city. Because the urban population base is large and there are many young people, young people have strong purchasing power. Secondly, when choosing a children's playground in third - and fourth tier cities, different amusement facilities and projects can be designed for children of different age groups in these cities to meet their needs. Suitable for the growth needs of children aged 0-12, suitable for the safety needs of children aged 6-12 in activities, and so on. Finally, children's playgrounds can also attract parents who are interested in entertainment projects and have a good understanding of amusement equipment. For example, in some neighborhoods, there is a group of parents who take their children to check in. The parents take their children around the playground and let them play happily in the park. Because there are more customers, the customer base will increase.
2. Profit
Profit is one of the standards for measuring the business of children's parks, especially for some newly opened children's parks, which requires reasonable and compliant investment in equipment. Because there are many types of equipment in children's playgrounds, in addition to the familiar slides and indoor amusement equipment, we can also purchase various children's picture book products such as children's picture books. In addition, children's playgrounds can also set up various themed activities, making it easier to increase customer stickiness during holidays like Christmas. The most profitable way for children's parks is to sell tickets! Taking children's parks in third - and fourth tier cities as an example: the ticket cost is 60 yuan per ticket, and the average cost per person is around 30 yuan. Therefore, a monthly income of over 2000 yuan can be earned.
3. Consumer group
Firstly, when opening children's parks in third - and fourth tier cities, it is important to pay attention to the consumer group. Because the consumer group of children's parks is mainly around 0-6 years old. Children learn and grow through play, and parents also hope that their children can have fun. For them, choosing a children's playground mainly considers aspects such as amusement equipment safety and environmental safety. This type of children's playground equipment is not expensive, as long as the quality is up to standard, parents can rest assured to take their children to the playground to play. So when choosing children's playground equipment, it is also important to consider the issue of price. Children's playgrounds need sufficiently favorable prices to attract customers in order to achieve long-term development.
4. Brand image
Brand image can be said to be crucial. Different brands have different meanings, so when choosing to open a store, it is important to pay attention to the store's image. A good store image will leave a deep impression on people, attract customers to come into the store for consumption, and also bring benefits to the operation of the children's playground. Many small brands in the current market, although they have good stores, have mediocre storefront decoration, just like a "mini children's playground". But this kind of decoration is very simple and difficult to attract customers. If the store is not well decorated, it is also difficult to attract customers to come and consume.
The economic level of third and fourth tier cities is constantly improving. Although the economic development of third and fourth tier cities cannot match that of first and second tier cities, the development strategy of third and fourth tier cities will continue to improve, and people's living standards will also increase. More importantly, people pay attention to the comprehensive development of their children and are willing to invest in them. As long as children want to go to children's playgrounds, parents will definitely meet their children's needs. So opening indoor children's parks in third - and fourth tier cities has good prospects, development space, and unlimited potential. As long as you manage with care, do a good job in promoting indoor children's parks, and maintain good reputation for children's parks, then there will definitely be business.
1. Customer source
Firstly, one can choose to open a children's playground in a third or fourth tier city. Because the urban population base is large and there are many young people, young people have strong purchasing power. Secondly, when choosing a children's playground in third - and fourth tier cities, different amusement facilities and projects can be designed for children of different age groups in these cities to meet their needs. Suitable for the growth needs of children aged 0-12, suitable for the safety needs of children aged 6-12 in activities, and so on. Finally, children's playgrounds can also attract parents who are interested in entertainment projects and have a good understanding of amusement equipment. For example, in some neighborhoods, there is a group of parents who take their children to check in. The parents take their children around the playground and let them play happily in the park. Because there are more customers, the customer base will increase.
2. Profit
Profit is one of the standards for measuring the business of children's parks, especially for some newly opened children's parks, which requires reasonable and compliant investment in equipment. Because there are many types of equipment in children's playgrounds, in addition to the familiar slides and indoor amusement equipment, we can also purchase various children's picture book products such as children's picture books. In addition, children's playgrounds can also set up various themed activities, making it easier to increase customer stickiness during holidays like Christmas. The most profitable way for children's parks is to sell tickets! Taking children's parks in third - and fourth tier cities as an example: the ticket cost is 60 yuan per ticket, and the average cost per person is around 30 yuan. Therefore, a monthly income of over 2000 yuan can be earned.
3. Consumer group
Firstly, when opening children's parks in third - and fourth tier cities, it is important to pay attention to the consumer group. Because the consumer group of children's parks is mainly around 0-6 years old. Children learn and grow through play, and parents also hope that their children can have fun. For them, choosing a children's playground mainly considers aspects such as amusement equipment safety and environmental safety. This type of children's playground equipment is not expensive, as long as the quality is up to standard, parents can rest assured to take their children to the playground to play. So when choosing children's playground equipment, it is also important to consider the issue of price. Children's playgrounds need sufficiently favorable prices to attract customers in order to achieve long-term development.
4. Brand image
Brand image can be said to be crucial. Different brands have different meanings, so when choosing to open a store, it is important to pay attention to the store's image. A good store image will leave a deep impression on people, attract customers to come into the store for consumption, and also bring benefits to the operation of the children's playground. Many small brands in the current market, although they have good stores, have mediocre storefront decoration, just like a "mini children's playground". But this kind of decoration is very simple and difficult to attract customers. If the store is not well decorated, it is also difficult to attract customers to come and consume.
The economic level of third and fourth tier cities is constantly improving. Although the economic development of third and fourth tier cities cannot match that of first and second tier cities, the development strategy of third and fourth tier cities will continue to improve, and people's living standards will also increase. More importantly, people pay attention to the comprehensive development of their children and are willing to invest in them. As long as children want to go to children's playgrounds, parents will definitely meet their children's needs. So opening indoor children's parks in third - and fourth tier cities has good prospects, development space, and unlimited potential. As long as you manage with care, do a good job in promoting indoor children's parks, and maintain good reputation for children's parks, then there will definitely be business.
