As summer vacation approaches, the curtain of the "summer economy" with children as the main consumer group has already begun. The "children's economy" has led a new wave of enthusiasm in the summer consumer market. During the summer vacation, some shopping centers have set up important areas within the mall as amusement parks or parent-child parks, and have specially built large children's entertainment facilities, such as video games, doll machines, sand castles, and mischievous castles, which are highly favored. So, how can children's parks seize the peak summer season to operate, further increase store foot traffic, and increase store revenue?
Timely launch special summer vacation activities
As summer approaches, mythical beasts are once again emerging. In order to capture this consumer group, offline businesses have also put in a lot of effort to attract children to play. In addition to providing space scenes for children's play, various themed activities have also been carried out. For children's playgrounds, timely promotion activities are also one of the ways to increase customer entry rates. For example: parent-child games, parent-child handicrafts, summer play discount packages, summer play cards (unlimited visits to the park until September 1st), summer themed experience projects, or planning activities such as "Summer Carnival" and "Summer Check in Strategy" to attract the attention of parents and further stimulate the potential of consumption.
Promoting customer flow through cross industry cooperation
The core of cross industry cooperation strategy is to select the surrounding merchants where the target customer group is located to establish alliances, mutually drive customer resources, mutually benefit each other, and establish long-term drainage channels. We can consider negotiating and cooperating with other industries around the amusement park, such as malls, supermarkets, children's clothing stores, toy stores, mother and baby stores, children's photography stores, etc. By collaborating through various forms such as cross industry advertising, coupon exchange, member sharing, and event sponsorship, we aim to achieve the goal of sharing customer flow.
Improve service quality
The project feature of children's playground is to showcase the outstanding points of the park, but if you want to create greater differences, more added value, and more stable development benefits, you must cooperate with high-quality park services! The quality of service directly affects customer satisfaction with the store. High quality service will earn the trust of old customers and attract more new customers through "using the old to lead the new". Firstly, select safe, reliable, novel and interesting amusement equipment, and take safety measures. Secondly, do a good job in employee management training and maintain a good gaming environment.
Finally, understanding customer needs and ensuring service quality. Provide customers with comfortable and satisfactory service, making them willing to come and children willing to come, thereby increasing the frequency of consumption.
Timely launch special summer vacation activities
As summer approaches, mythical beasts are once again emerging. In order to capture this consumer group, offline businesses have also put in a lot of effort to attract children to play. In addition to providing space scenes for children's play, various themed activities have also been carried out. For children's playgrounds, timely promotion activities are also one of the ways to increase customer entry rates. For example: parent-child games, parent-child handicrafts, summer play discount packages, summer play cards (unlimited visits to the park until September 1st), summer themed experience projects, or planning activities such as "Summer Carnival" and "Summer Check in Strategy" to attract the attention of parents and further stimulate the potential of consumption.
Promoting customer flow through cross industry cooperation
The core of cross industry cooperation strategy is to select the surrounding merchants where the target customer group is located to establish alliances, mutually drive customer resources, mutually benefit each other, and establish long-term drainage channels. We can consider negotiating and cooperating with other industries around the amusement park, such as malls, supermarkets, children's clothing stores, toy stores, mother and baby stores, children's photography stores, etc. By collaborating through various forms such as cross industry advertising, coupon exchange, member sharing, and event sponsorship, we aim to achieve the goal of sharing customer flow.
Improve service quality
The project feature of children's playground is to showcase the outstanding points of the park, but if you want to create greater differences, more added value, and more stable development benefits, you must cooperate with high-quality park services! The quality of service directly affects customer satisfaction with the store. High quality service will earn the trust of old customers and attract more new customers through "using the old to lead the new". Firstly, select safe, reliable, novel and interesting amusement equipment, and take safety measures. Secondly, do a good job in employee management training and maintain a good gaming environment.
Finally, understanding customer needs and ensuring service quality. Provide customers with comfortable and satisfactory service, making them willing to come and children willing to come, thereby increasing the frequency of consumption.
