With the opening of the three child policy, the growth trend of the children's consumer market is getting higher and higher. In the 5G era, the short video platform has become the traffic portal of major brands, and short videos such as Tiktok, Kwai, and video number are becoming more and more popular. For children's playground stores, the marketing value of short videos lies in establishing a bridge for direct interaction and communication between offline stores and online users. While guiding users to browse videos, understanding store related information, shortening user weeding time, improving conversion efficiency, and effectively guiding offline stores. The video content can include scenes of children playing, popular amusement park projects, live broadcasts of amusement park activities, etc., which can effectively expand the popularity and influence of the amusement park in the local area.