How long will it take to open a children's playground to make a comeback? This is a concern for most investors. In fact, whether it is long or short, how long it takes to return on investment to open a children's park depends on how investors operate the park. If the management method is appropriate, it will accelerate the return on investment cycle. On the contrary, if the operation is not good, it will lead to an extension of the return on investment time, and even the inability to operate will result in closure. For first-time investors in children's parks, how can opening a children's park operate in order to quickly recoup profits?
1. Encourage customers to apply for membership
Membership system is widely recognized as a good way to attract consumers and increase revenue. Effective member marketing not only enhances customer stickiness and maintains stable customer sources, but also enables quick return on investment and profitability. After becoming a member, parents will subconsciously have membership discounts available, which can stimulate them to take their children to the children's playground more frequently. With sufficient consumption frequency, it can accelerate the pace of returning to the park. Membership discounts can be used to stimulate customers to apply for membership, or to enjoy play points by applying for membership, attracting consumers to spend in children's parks.
2. Increase other revenue items
Enhance other service projects within the children's playground, such as book and toy sales, snack and beverage sales, child care, event hosting, and other tripartite revenue channels. This not only meets the children's play needs, but also enables parents to trust our children's playground more through diversified service channels, thereby achieving the goal of increasing revenue.
3. Regularly organize fun activities
Activities can not only increase the fun of children's playgrounds, but also increase their popularity, such as hosting large-scale competitions and treasure shows. In addition, it is also possible to regularly organize some small activities, such as parent-child activities, birthday parties, etc. If conditions permit, activities can be held together with nearby kindergartens. These are all great ways to increase the popularity of the amusement park. With popularity, the profits naturally increase.
4. Multiple promotional methods combined
For newly opened children's amusement parks, a certain free area can be set up. After children play in the free area, they will develop interest and promote the consumption of other children's amusement projects. Customers can also be given vouchers of different values to guide them to consume next time. At the same time, in order to attract and explore more potential customers, we will negotiate and cooperate with surrounding businesses such as shopping malls, supermarkets, restaurants, clothing stores, hair salons, etc., to achieve the effect of sharing customer flow.