For business people, it is common to understand that there is no guaranteed profit or loss business. Children's playgrounds are currently in a period of rapid development in China, with relatively few losses, but it is not without them. As investors, once there is a situation of not paying in, we need to reflect on why there is no one coming to play in the children's playground we invested in under such a promising environment? As a professional manufacturer of indoor and outdoor amusement equipment, Dillon is now here to help entrepreneurs summarize the factors that may cause losses.
1、 Children's playground blindly follows the trend
Many investors blindly follow the trend and work on this children's playground project when they see others making a lot of money from it. There is an effect in the market called industrial agglomeration effect, also known as oversupply. The same amusement park only disperses passenger flow, causing consumers to experience aesthetic fatigue. Therefore, when investing in children's amusement park projects, it is necessary to investigate the market situation well, combine their own needs, follow the trend of the times, and develop theme parks with distinctive styles in order to stand out in the flourishing children's amusement park industry.
2、 The location of the amusement park is arbitrary
The selection of a children's playground is the most important step in the early establishment of the park, with favorable timing, location, and people. Geographical advantage means choosing a favorable location, and the selection of amusement park venues should not be careless, which directly affects the problem of passenger flow in the later stage. The site selection should fully consider the local consumption level, pedestrian flow, whether transportation is convenient, and whether it is a commercial area. The selection of places should mainly focus on shopping malls, communities, and study areas, and should not be arbitrarily chosen. Market research, while examining local conditions, also needs to investigate the current development status of market conditions, the operating conditions and methods of competitors. By conducting visits, voting, and other methods to examine people's demand for children's playgrounds, and combining relevant market research data to create one's own core advantages.
3、 Park Health Management
The children's playground receives a lot of spending children and parents every day. Amusement parks ensure to bring joy to children and meet the needs of parents for their children, while also taking responsibility for their health. And having so many children playing every day is bound to worsen the hygiene situation. Moreover, children like to crawl around and have close contact with equipment, lacking awareness of safety and hygiene. If the hygiene is not done well, parents can tell at a glance, then who is willing to let their children play. So the amusement park needs to do a comprehensive hygiene and disinfection work every day, with food grade hygiene standards to ensure hygiene, so that parents can rest assured that their children play.
4、 Safety hazards
Many entrepreneurs nowadays prefer to buy cheap equipment in the early stages, unaware that they get what they pay for. When you try to buy cheap, it lays a safety hazard for future safety accidents. The substandard product quality makes us lose more than we gain in future operations. Especially now, children are precious items in our families. If there is a safety accident in our children's playground due to equipment quality, compensation will be given. Who is willing to let their children take risks to play. And once there is a safety accident in our children's playground, the subsequent losses are foreseeable and long-lasting, and it is basically difficult to reverse.
5、 Promotion effect
Propaganda is a marketing strategy aimed at creating a brand effect, gaining popularity, and ultimately increasing consumption. Even if your children's playground is well done and the decoration style is unique, it is still a waste if others don't know. Therefore, it is necessary to start promoting the children's playground before it is established. In the opening and subsequent daily operations, it is necessary to have sufficient publicity effects, build the influence of one's own brand, improve visibility and credibility, so as to make the park's customer base and financial resources abundant.
1、 Children's playground blindly follows the trend
Many investors blindly follow the trend and work on this children's playground project when they see others making a lot of money from it. There is an effect in the market called industrial agglomeration effect, also known as oversupply. The same amusement park only disperses passenger flow, causing consumers to experience aesthetic fatigue. Therefore, when investing in children's amusement park projects, it is necessary to investigate the market situation well, combine their own needs, follow the trend of the times, and develop theme parks with distinctive styles in order to stand out in the flourishing children's amusement park industry.
2、 The location of the amusement park is arbitrary
The selection of a children's playground is the most important step in the early establishment of the park, with favorable timing, location, and people. Geographical advantage means choosing a favorable location, and the selection of amusement park venues should not be careless, which directly affects the problem of passenger flow in the later stage. The site selection should fully consider the local consumption level, pedestrian flow, whether transportation is convenient, and whether it is a commercial area. The selection of places should mainly focus on shopping malls, communities, and study areas, and should not be arbitrarily chosen. Market research, while examining local conditions, also needs to investigate the current development status of market conditions, the operating conditions and methods of competitors. By conducting visits, voting, and other methods to examine people's demand for children's playgrounds, and combining relevant market research data to create one's own core advantages.
3、 Park Health Management
The children's playground receives a lot of spending children and parents every day. Amusement parks ensure to bring joy to children and meet the needs of parents for their children, while also taking responsibility for their health. And having so many children playing every day is bound to worsen the hygiene situation. Moreover, children like to crawl around and have close contact with equipment, lacking awareness of safety and hygiene. If the hygiene is not done well, parents can tell at a glance, then who is willing to let their children play. So the amusement park needs to do a comprehensive hygiene and disinfection work every day, with food grade hygiene standards to ensure hygiene, so that parents can rest assured that their children play.
4、 Safety hazards
Many entrepreneurs nowadays prefer to buy cheap equipment in the early stages, unaware that they get what they pay for. When you try to buy cheap, it lays a safety hazard for future safety accidents. The substandard product quality makes us lose more than we gain in future operations. Especially now, children are precious items in our families. If there is a safety accident in our children's playground due to equipment quality, compensation will be given. Who is willing to let their children take risks to play. And once there is a safety accident in our children's playground, the subsequent losses are foreseeable and long-lasting, and it is basically difficult to reverse.
5、 Promotion effect
Propaganda is a marketing strategy aimed at creating a brand effect, gaining popularity, and ultimately increasing consumption. Even if your children's playground is well done and the decoration style is unique, it is still a waste if others don't know. Therefore, it is necessary to start promoting the children's playground before it is established. In the opening and subsequent daily operations, it is necessary to have sufficient publicity effects, build the influence of one's own brand, improve visibility and credibility, so as to make the park's customer base and financial resources abundant.
