The development status of domestic theme parks is evident to all. In the 20-30 years, there have been over 2000 theme parks of different scales, covering almost all provinces and cities. The 200 to 300 million tourist reception volume seems to indicate the huge market competitiveness of this industry. However, at the same time, we should consider how to avoid the emerging problems of the amusement industry, especially the theme park industry, which is still in the rising stage. The most important thing is how to avoid a large number of poorly made and copied theme parks.
A theme park is not something that can be achieved simply by enclosure and pursuing grandeur. When starting to run a garden, don't keep your gaze fixed on things like Disney, these models are not something you can learn. Without sufficient financial reserves, it is impossible to recklessly occupy land and build park areas and amusement equipment. But rather, we should control the scale of the amusement park, follow a small and exquisite route, do not require too much amusement equipment and projects, but must leave a deep impression.
Group segmentation
If a theme park is aimed at children, and for children of different age groups with different requirements for play, in order to provide suitable play space for children of each age group, it is necessary to fully understand that children of each age group have different preferences and needs.
In a broad sense, children can be divided into the following stages:
Children aged 0-3 often play alone and experience things around them through various senses. They are suitable for playing with sand, soil, water, swings, and slides, and need to be accompanied by their parents.
Children aged 3-6 have begun to develop social awareness and often participate in multiplayer games. Children at this stage enjoy playing with tables, benches, swings, slides, and other sports equipment.
Children aged 6-9 are more inclined towards activities or exercises that can develop their organizational abilities and enhance their physical strength. They enjoy projects such as rock climbing and expansion.
Children over 9 years old are developing towards adolescence, able to participate in multiplayer games alone, and able to follow the rules. They like to demonstrate their balance and cooperation skills on more complex climbing equipment.
Marketing innovation
As the saying goes, "Good wine is not afraid of deep alleys.". In the era of mobile Internet, if you are still waiting for customers to come, or attract consumers according to the old ways, you are really out.
There are many practical marketing methods, and Disneyland Children's Theme Park can do this: for example, distributing some consumption vouchers for free to nearby kindergartens and primary schools can play a certain role in attracting traffic; If we engage in related activities with businesses with common consumers, we can achieve resource sharing, and the collective power is greater than the individual; It is possible to collaborate with well-known local children's training institutions to organize some cultural and sports activities, which will subconsciously connect children's training institutions with children's playgrounds.
Elite design team
The above is methodology, which is a very direct practical approach. When facing this problem with insufficient industry experience, seek third-party assistance. The current domestic design team of Disney focuses on the design and implementation of theme parks, unpowered amusement parks, and children's parks. Disney is a reliable team that starts with overall planning, park design, landscape construction, and equipment design and manufacturing. A one-stop service can save a lot of trouble, while investors only need to put forward their own requirements to improve, and the rest is left to the designers to conceive. Of course, it cannot be solely based on the designer. It is necessary to have their own ideas, even if it is a small difference, perhaps it can become a feature in the future.
The phenomenon of homogenization exists in many industries, but it is just a matter of severity. The most taboo thing for theme parks is to see which project equipment is done well and then blindly copy it. This is the least advisable method. Everyone should understand the principle of eating and packing.
Thoughtful service
Service is very important for Disneyland theme parks. Store staff have direct contact with customers and have an impact on their behavior, so it is necessary to pay great attention to employee development.
Disney Children's Park can establish health records for member children, provide free measurements of height and weight, and record them in the health records. It can demonstrate a good sense of social responsibility in children's parks, thereby gaining more customers. Communicate more with parents and children in daily life, understand their feelings about children's parks through conversations, seek their suggestions and opinions, improve the operation methods of children's parks, and stabilize customer sources.
A theme park is not something that can be achieved simply by enclosure and pursuing grandeur. When starting to run a garden, don't keep your gaze fixed on things like Disney, these models are not something you can learn. Without sufficient financial reserves, it is impossible to recklessly occupy land and build park areas and amusement equipment. But rather, we should control the scale of the amusement park, follow a small and exquisite route, do not require too much amusement equipment and projects, but must leave a deep impression.
Group segmentation
If a theme park is aimed at children, and for children of different age groups with different requirements for play, in order to provide suitable play space for children of each age group, it is necessary to fully understand that children of each age group have different preferences and needs.
In a broad sense, children can be divided into the following stages:
Children aged 0-3 often play alone and experience things around them through various senses. They are suitable for playing with sand, soil, water, swings, and slides, and need to be accompanied by their parents.
Children aged 3-6 have begun to develop social awareness and often participate in multiplayer games. Children at this stage enjoy playing with tables, benches, swings, slides, and other sports equipment.
Children aged 6-9 are more inclined towards activities or exercises that can develop their organizational abilities and enhance their physical strength. They enjoy projects such as rock climbing and expansion.
Children over 9 years old are developing towards adolescence, able to participate in multiplayer games alone, and able to follow the rules. They like to demonstrate their balance and cooperation skills on more complex climbing equipment.
Marketing innovation
As the saying goes, "Good wine is not afraid of deep alleys.". In the era of mobile Internet, if you are still waiting for customers to come, or attract consumers according to the old ways, you are really out.
There are many practical marketing methods, and Disneyland Children's Theme Park can do this: for example, distributing some consumption vouchers for free to nearby kindergartens and primary schools can play a certain role in attracting traffic; If we engage in related activities with businesses with common consumers, we can achieve resource sharing, and the collective power is greater than the individual; It is possible to collaborate with well-known local children's training institutions to organize some cultural and sports activities, which will subconsciously connect children's training institutions with children's playgrounds.
Elite design team
The above is methodology, which is a very direct practical approach. When facing this problem with insufficient industry experience, seek third-party assistance. The current domestic design team of Disney focuses on the design and implementation of theme parks, unpowered amusement parks, and children's parks. Disney is a reliable team that starts with overall planning, park design, landscape construction, and equipment design and manufacturing. A one-stop service can save a lot of trouble, while investors only need to put forward their own requirements to improve, and the rest is left to the designers to conceive. Of course, it cannot be solely based on the designer. It is necessary to have their own ideas, even if it is a small difference, perhaps it can become a feature in the future.
The phenomenon of homogenization exists in many industries, but it is just a matter of severity. The most taboo thing for theme parks is to see which project equipment is done well and then blindly copy it. This is the least advisable method. Everyone should understand the principle of eating and packing.
Thoughtful service
Service is very important for Disneyland theme parks. Store staff have direct contact with customers and have an impact on their behavior, so it is necessary to pay great attention to employee development.
Disney Children's Park can establish health records for member children, provide free measurements of height and weight, and record them in the health records. It can demonstrate a good sense of social responsibility in children's parks, thereby gaining more customers. Communicate more with parents and children in daily life, understand their feelings about children's parks through conversations, seek their suggestions and opinions, improve the operation methods of children's parks, and stabilize customer sources.
