The reason why children's parks are so popular is because they are a sustainable development industry. Children's parks have great development prospects and a broad market. So, do children's parks have peak and off seasons? How can store owners operate to increase profits?
Children's playground peak season
Many industries have peak and off seasons, and children's parks are no exception. Based on the habits of children and parents, the peak season of children's parks is on holidays, weekends, and winter and summer vacations. The most popular time periods are holidays, weekends, and winter and summer vacations, in order. If children's parks choose to open on holidays, it is a very good choice to quickly gather popularity. With a popular foundation, can children's parks still do well in business?
The peak season of the children's park is not much in a year, and the normal time is the working day. Some weather factors, such as strong wind, rainstorm, and blizzard, will affect the business of the children's park.
How to operate during peak season
Children's playgrounds should make good use of the advantages of peak season, lay a solid foundation, and increase popularity. The construction of an environmental atmosphere in children's playgrounds is very important for children. A well-designed environment with a distinct theme can stimulate children's imagination and creativity, not only enriching their aesthetic taste, but also directly or indirectly influencing the formation and development of their personality.
During peak seasons such as May Day, June Day, National Day, New Year's Day, and Spring Festival holidays, children's parks should pay attention to these golden periods, carry out promotional activities, and promote the brand image of the store. During this period, efforts should be made to carry out promotional activities, comprehensively covering offline and online promotion, and integrating content channels on this basis to successfully establish a perception of the park and activity products in the minds of consumers.
Utilize specific holidays such as Thanksgiving, Women's Day, and Teacher's Day to create online and offline activities that convey true energy, promote traditional culture, create ripples in the minds of consumers, deepen the social responsibility imprint of the park, and win the favor and praise of tourists.
Staggered operation
Children's parks can be divided into peak and off seasons. The core idea of seasonal marketing is to gain benefits during peak season and gain advantages during off season. During peak season, more activities and promotions should be carried out, while during off season, the main focus should be on dormancy. Due to low foot traffic and relatively sluggish business, it is recommended to strengthen the construction of the park team, provide training for employees, and improve basic skills.
During the off-season, children's amusement parks should maintain and upkeep their equipment, and operate in a staggered manner. This not only ensures a good gaming experience for consumers, but also reduces equipment wear and tear, thereby reducing operating costs. Especially for equipment that has been operating under heavy loads for a long time, it is necessary to maintain it well during the off-season.
As a sunshine industry, children's parks have the ability for sustainable development. They skillfully utilize the off peak season, comprehensively integrate resources, continuously innovate and upgrade, do a good job in management and service, operate with dedication, and from excellence to excellence, such children's parks do not worry about business.
What other profitable profit models are there to increase the revenue of the amusement park during the off peak season besides ticket and membership card profits? If you are preparing to start a business and open a children's playground, hurry up and learn more.
The main profit models of indoor children's parks
Ticket sales revenue
Tickets are the most basic form of income for children's parks, and the profitability of some children's parks mainly depends on ticket revenue. The single ticket revenue of children's amusement parks is mostly between 30-80 yuan. There is a certain price difference between different regions, locations, and levels of children's parks.
Relying solely on single ticket revenue is not conducive to long-term operation, and customers are easily lost. Children's park investors should try to improve their gaming experience and attract customers to apply for membership cards.
Children's parks can attract new customers with a single ticket, retain old customers with membership cards, and achieve long-term operation and stable profitability.
Membership card income
Membership card is one of the common main profit models in children's amusement parks. For children's amusement parks, allowing customers to apply for membership cards more often can not only speed up the return on investment, but also establish consumption connections with customers, and over time become a fixed customer of the amusement park.
There are many membership card modes for children's parks, which can be divided into time cards, secondary cards, monthly cards, quarterly cards, semi annual cards, and annual cards. Some larger parks also offer summer and winter vacation cards.
Other profit-making models for children's playgrounds
Revenue from selling goods
Running a children's playground is not just about selling tickets and membership cards. A separate area can be planned in the children's playground for product sales. Products can be sold in the direction of children's use, food, and play, such as children's toys, beverages and snacks, socks, plush dolls, souvenirs, children's books, etc.
If children play in the children's playground for a long time, it is inevitable that they will become thirsty and hungry. At this time, children's snacks and drinks can be effective, and when buying snacks and drinks, children will see toys.
Toy products can choose cute plush toys, pillows, and puzzle toys such as building blocks, nine links, and assembly toys. These toys are generally not expensive and are generally within the affordability range of parents.
Providing products related to children's food, drink, and play within the amusement park not only meets the needs of children and parents, but also increases the park's profits.
Income from distinctive creative classrooms
Nowadays, parents attach great importance to their children's interests. Creative classes for children can be DIY handicrafts or painting, mainly to cultivate children's innovation ability, inspire their imagination, learn interesting knowledge and improve their scientific literacy during the hands-on production process. Many parents like to take their children to such classes.
Income from characteristic value-added services
Nowadays, many children's playgrounds have started to add personalized services such as early education, training, photography, and child care. Especially, the demand for child care is relatively high. Many parents have conflicts with their children's time due to work reasons, such as unexpected matters, children feeling uneasy at home alone, promises to take their children to play but not yet achieved, and so on.
In response to this situation, indoor children's parks have launched child care services, with professional staff providing childcare services. The child care service not only solves the awkwardness of parents' time, but also allows children to play, entertain, and exercise freely in the park, and it can also increase the park's revenue. This service is widely welcomed by parents.
Income from parent-child activities
By collaborating with surrounding educational institutions, training groups, etc., and regularly holding events such as themed birthday parties, family baking, professional experiences, and park fairs, it is not only beneficial to increase the visibility and influence of children's parks, but also to utilize each other's consumer groups and images to achieve customer conversion and bring greater potential profits to each other.
In addition, by recording and taking short videos and photos of the activity process, and using online and offline methods for promotion, the cost of promotion can be reduced, while also making it easier to create a sense of presence and increasing interest in participating in the experience, which can bring about a win-win situation.
In short, to increase the revenue of children's parks, we cannot rely solely on the single profit model of tickets and membership cards. Through various income generating methods such as snacks, toys, photography, hosting, and event hosting, we can not only provide diversified demand services for customers, but also increase the additional income of children's parks.
Children's playground peak season
Many industries have peak and off seasons, and children's parks are no exception. Based on the habits of children and parents, the peak season of children's parks is on holidays, weekends, and winter and summer vacations. The most popular time periods are holidays, weekends, and winter and summer vacations, in order. If children's parks choose to open on holidays, it is a very good choice to quickly gather popularity. With a popular foundation, can children's parks still do well in business?
The peak season of the children's park is not much in a year, and the normal time is the working day. Some weather factors, such as strong wind, rainstorm, and blizzard, will affect the business of the children's park.
How to operate during peak season
Children's playgrounds should make good use of the advantages of peak season, lay a solid foundation, and increase popularity. The construction of an environmental atmosphere in children's playgrounds is very important for children. A well-designed environment with a distinct theme can stimulate children's imagination and creativity, not only enriching their aesthetic taste, but also directly or indirectly influencing the formation and development of their personality.
During peak seasons such as May Day, June Day, National Day, New Year's Day, and Spring Festival holidays, children's parks should pay attention to these golden periods, carry out promotional activities, and promote the brand image of the store. During this period, efforts should be made to carry out promotional activities, comprehensively covering offline and online promotion, and integrating content channels on this basis to successfully establish a perception of the park and activity products in the minds of consumers.
Utilize specific holidays such as Thanksgiving, Women's Day, and Teacher's Day to create online and offline activities that convey true energy, promote traditional culture, create ripples in the minds of consumers, deepen the social responsibility imprint of the park, and win the favor and praise of tourists.
Staggered operation
Children's parks can be divided into peak and off seasons. The core idea of seasonal marketing is to gain benefits during peak season and gain advantages during off season. During peak season, more activities and promotions should be carried out, while during off season, the main focus should be on dormancy. Due to low foot traffic and relatively sluggish business, it is recommended to strengthen the construction of the park team, provide training for employees, and improve basic skills.
During the off-season, children's amusement parks should maintain and upkeep their equipment, and operate in a staggered manner. This not only ensures a good gaming experience for consumers, but also reduces equipment wear and tear, thereby reducing operating costs. Especially for equipment that has been operating under heavy loads for a long time, it is necessary to maintain it well during the off-season.
As a sunshine industry, children's parks have the ability for sustainable development. They skillfully utilize the off peak season, comprehensively integrate resources, continuously innovate and upgrade, do a good job in management and service, operate with dedication, and from excellence to excellence, such children's parks do not worry about business.
What other profitable profit models are there to increase the revenue of the amusement park during the off peak season besides ticket and membership card profits? If you are preparing to start a business and open a children's playground, hurry up and learn more.
The main profit models of indoor children's parks
Ticket sales revenue
Tickets are the most basic form of income for children's parks, and the profitability of some children's parks mainly depends on ticket revenue. The single ticket revenue of children's amusement parks is mostly between 30-80 yuan. There is a certain price difference between different regions, locations, and levels of children's parks.
Relying solely on single ticket revenue is not conducive to long-term operation, and customers are easily lost. Children's park investors should try to improve their gaming experience and attract customers to apply for membership cards.
Children's parks can attract new customers with a single ticket, retain old customers with membership cards, and achieve long-term operation and stable profitability.
Membership card income
Membership card is one of the common main profit models in children's amusement parks. For children's amusement parks, allowing customers to apply for membership cards more often can not only speed up the return on investment, but also establish consumption connections with customers, and over time become a fixed customer of the amusement park.
There are many membership card modes for children's parks, which can be divided into time cards, secondary cards, monthly cards, quarterly cards, semi annual cards, and annual cards. Some larger parks also offer summer and winter vacation cards.
Other profit-making models for children's playgrounds
Revenue from selling goods
Running a children's playground is not just about selling tickets and membership cards. A separate area can be planned in the children's playground for product sales. Products can be sold in the direction of children's use, food, and play, such as children's toys, beverages and snacks, socks, plush dolls, souvenirs, children's books, etc.
If children play in the children's playground for a long time, it is inevitable that they will become thirsty and hungry. At this time, children's snacks and drinks can be effective, and when buying snacks and drinks, children will see toys.
Toy products can choose cute plush toys, pillows, and puzzle toys such as building blocks, nine links, and assembly toys. These toys are generally not expensive and are generally within the affordability range of parents.
Providing products related to children's food, drink, and play within the amusement park not only meets the needs of children and parents, but also increases the park's profits.
Income from distinctive creative classrooms
Nowadays, parents attach great importance to their children's interests. Creative classes for children can be DIY handicrafts or painting, mainly to cultivate children's innovation ability, inspire their imagination, learn interesting knowledge and improve their scientific literacy during the hands-on production process. Many parents like to take their children to such classes.
Income from characteristic value-added services
Nowadays, many children's playgrounds have started to add personalized services such as early education, training, photography, and child care. Especially, the demand for child care is relatively high. Many parents have conflicts with their children's time due to work reasons, such as unexpected matters, children feeling uneasy at home alone, promises to take their children to play but not yet achieved, and so on.
In response to this situation, indoor children's parks have launched child care services, with professional staff providing childcare services. The child care service not only solves the awkwardness of parents' time, but also allows children to play, entertain, and exercise freely in the park, and it can also increase the park's revenue. This service is widely welcomed by parents.
Income from parent-child activities
By collaborating with surrounding educational institutions, training groups, etc., and regularly holding events such as themed birthday parties, family baking, professional experiences, and park fairs, it is not only beneficial to increase the visibility and influence of children's parks, but also to utilize each other's consumer groups and images to achieve customer conversion and bring greater potential profits to each other.
In addition, by recording and taking short videos and photos of the activity process, and using online and offline methods for promotion, the cost of promotion can be reduced, while also making it easier to create a sense of presence and increasing interest in participating in the experience, which can bring about a win-win situation.
In short, to increase the revenue of children's parks, we cannot rely solely on the single profit model of tickets and membership cards. Through various income generating methods such as snacks, toys, photography, hosting, and event hosting, we can not only provide diversified demand services for customers, but also increase the additional income of children's parks.
