At present, China has become a major consumer of mother, baby and child products, second only to the United States. In first and second tier cities, the most popular format is also the children's experience format. The characteristic of being able to drive family consumption has made children's businesses a magic weapon for the retail industry to make money, and children's businesses have gradually become the "standard" of emerging shopping centers and malls. They even open up about 15% of their operating area specifically for Disney children's entertainment. How big is the Chinese children's market and what are its prospects? How can children's playgrounds and shopping centers achieve a win-win situation?
How can children's playgrounds and shopping centers achieve a win-win situation?
What are the prospects of the children's business model?
Super strong gold absorption power
The huge population of children is the foundation and driving force for the development of the children's industry. According to public survey data, currently there are 290 million children under the age of 12 and nearly 400 million adolescents under the age of 18 in China. Adolescent consumption expenditure accounts for 25% of the total household income and is increasing at a rate of over 9% annually.
The rapid development of the children's industry is rooted in the huge market of over 250 million children aged 0-14 years old. At present, China has become the second largest consumer of infants and children, second only to the United States. With the comprehensive implementation of the two child policy, the market size of China's children's industry is more likely to exceed 2 trillion yuan this year, and the children's industry is bound to be a huge business opportunity.
How can children's playgrounds and shopping centers achieve a win-win situation?
Driving family consumption through the children's business model is the driving force for businesses to increase their children's business model. From the previous phenomenon of "one child and six adults" to the later phenomenon of "two children and six adults", children have become increasingly the core of a family, especially in first and second tier cities.
Who can refuse the experiential consumption of children that drives abortion?
Children are the group with the greatest popularity and consumption potential, and the children's business model is just a "tipping point" that drives the big cake of household consumption. The choice of children determines the direction of the family, and distinctive children's businesses have a significant driving effect on commercial passenger flow. At the same time, there is a mixed atmosphere of parent-child, family affection, growth, happiness, and delicious food. Which parent doesn't love it! For operators of commercial complexes, a new shopping center has a maintenance period of 3 to 5 years after opening, but adding a proportion of children's experience formats can shorten this period and quickly "activate" other businesses in the shopping center. Children's consumption can bring sticky consumption to shopping centers and drive adult consumption such as catering, entertainment, clothing, and general merchandise.
How to operate Disney Children's Park and create greater foot traffic?
Doing a Good Job for Parents
The decisive factor in the consumption of children's amusement parks lies with parents, so amusement parks should not only be loved by children, but also be recognized by parents. So, what exactly should we do? Firstly, pay attention to the appearance of the amusement park. The appearance is the first impression it gives, including the decoration style, equipment selection, and equipment placement of the amusement park.
Secondly, the amusement park should be safe, clean, and hygienic. Regular inspections of safety issues such as loose screws on amusement equipment and cleaning and disinfection of amusement equipment are necessary to cultivate loyal customers.
Thirdly, do not let parents wait in line all the time. No matter when or where, a long wait is enough to drive people crazy. Perhaps you are still complaining about the scarcity of guests in the amusement park and no one is interested. So when you are really busy, do you feel like you are missing another comprehensive plan?
How can children's playgrounds and shopping centers achieve a win-win situation?
The amusement park project has a certain timeliness
After playing for a period of time, children's freshness may decrease, or they may no longer like to play with these amusement devices as they grow up. Therefore, it is necessary to cater to the needs of children and regularly replace some amusement devices. Of course, there is no need to frequently replace amusement equipment. Firstly, funding is a problem. Secondly, if older children leave, smaller children will join and your amusement park will also be popular.
So it's best to add some equipment that parents can also play with in the children's playground. Nowadays, parents are busy with work and have less communication with their children. They also hope to have a place to play with their children, where they can have fun and enhance their parent-child relationship. Therefore, parents are more willing to bring their children to your playground to play.
How can children's playgrounds and shopping centers achieve a win-win situation?
In today's society, parents take great care of their children and attach great importance to their education. Simply using amusement equipment cannot earn parents recognition and encouragement. Only devices that balance entertainment, safety, education, and health can make them accept it from the bottom of their hearts. Therefore, in the process of device selection, attention should be paid to the various effects of the device, whether it can capture the thoughts of parents, and whether it can generate lasting popularity. Some devices may not have strong stimulation and fun in games, but they have positive significance in children's learning and education, which should be considered. A children's playground is not like a video game city where equipment only needs to be stimulating enough to fully release and relax. It must take into account the concerns of parents and factors such as children's learning and intellectual development.
Features of the amusement park
The competition in the amusement park is about comprehensive strength. A unique amusement park can definitely cultivate many repeat customers, so the amusement park can put more effort into service, culture, and equipment. Perhaps in your world, what attracts children to amusement parks should be amusement equipment. In fact, this kind of uniqueness can be an iconic food, such as an ice cream, a drink, a sausage, as long as it can bring children a taste experience that cannot be found elsewhere.
The Power of the Team
The staff team of the amusement park is a collective, and regular team activities provide an opportunity for everyone to communicate with each other and eliminate barriers once the performance is completed. Of course, team building can not only take advantage of dining and tourism opportunities, but also include good opportunities such as morning meetings and shift handover meetings, especially morning meetings, as amusement parks usually open at 10 o'clock, which provides ample time for communication.
How can children's playgrounds and shopping centers achieve a win-win situation?
But pay attention to the morning meeting, summarize yesterday's work, focus on accumulating experience, try not to directly criticize, and avoid affecting the employee's work mood for the day. In the morning meeting, not only can information be communicated, but also some employee expansion and communication activities can be appropriately interspersed to break the ice of the day's work and increase communication and interaction at the employee home.
